framer.com
"Strong design and credibility but your headline is builder-speak when it should be outcome-speak."
THE ROAST
Headline focuses on process, not outcome
Your headline 'Build better sites, faster' talks about what you do, not what the visitor gets. Visitors don't care that you're a site builder—they care about having a professional website that drives results.
Create websites that convert visitors into customers—no code required
Weak CTA hierarchy confuses priority
You have two equally-weighted CTAs 'Start for free' and 'Start with AI' sitting next to each other with no clear priority. This creates decision paralysis—visitors don't know which path leads where.
Make 'Start for free' the primary CTA and move 'Start with AI' to secondary styling or combine them: 'Start building with AI—free'
Value prop buried in feature soup
Your subheadline lists 'integrated CMS, Analytics, Localization, and SEO' like a spec sheet. This doesn't communicate why I should care or what outcome I get from these features.
Everything you need to launch, manage, and grow your website—all in one place
Social proof lacks specificity
Claiming 'leading startups and Fortune 500 companies' is vague and unverifiable. Without logos, names, or specific metrics, this reads like marketing fluff rather than credible proof.
Add actual customer logos or specific metrics: 'Used by 100,000+ designers at companies like X, Y, Z'
HEADLINE REWRITE
"Build better sites, faster"
"Launch professional websites that actually convert—no code required"
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